Are you passionate about marketing? Be ready to take your skills and career to the next level. We are looking for a Marketing Officer to join our team in Costa Rica and contribute to the dynamic Latin America and Iberia market.
Benefits of Working at PECB
- Four-day workweek, Fridays off
- Free career and personal development training
- Hands-on, project-based experiences
- Collaborative, diverse, and friendly team
- Health insurance, free mental health services
- Paid leaves (including a collective winter break)
- Exciting social events, pleasant work environment
About PECB
We are a dynamic, multicultural, and innovative team that sees each day as a challenge and as a new opportunity to grow together with the company. We provide education and certification services to individuals on a wide range of industries and areas through professional training. We have a global network of more than 2,000 Partners that provide our services worldwide, a network of 1,600 Trainers that teach our courses, and an alumni of more than 50,000 certified individuals. Through the years we have achieved to become one of the most credible certification bodies in the world for ISO standards by demonstrating excellence and credibility through accreditation. To improve the experience of all our network, we have developed various applications that are used globally and require inter-connectivity to ensure customer satisfaction.
Job Purpose
Drive the content and marketing strategy for the Latin American region by managing website content, regional webinars, SEO, and promotional campaigns while ensuring alignment with the Global Marketing team and supporting business development efforts.
Responsibilities
- Develop the content strategy for the website for the Latin America and Iberia region
- Closely coordinate with the Global Marketing team for content publication on the website
- Develop and manage the content strategy for online sessions in Latin America and Iberia (Regional Webinars)
- Coordinate with speakers and subject matter experts for organizing online sessions in Latin America and Iberia (Regional Webinars)
- Prepare email campaigns related to online sessions in Latin America and Iberia (Regional Webinars)
- Plan and execute promotional campaigns for online sessions in Latin America and Iberia (Regional Webinars)
- Analyze and report on the performance of online sessions in Latin America and Iberia (Regional Webinars)
- Research and implement SEO best practices to increase content visibility in collaboration with the Global Marketing team
- Closely coordinate with the Global Marketing team for any ideas or initiatives to be executed regionally or globally
- Collaborate with the Global Marketing team to ensure brand consistency
- Monitor audience engagement and feedback to refine the regional marketing strategies
- Collaborate with the design team for promotional materials
- Collaborate with Business Development Managers in the region to effectively manage campaigns and support Partners and Trainers in Latin America and Iberia
- Stay updated with industry trends and marketing best practices
- Other tasks as assigned by management
Competencies
- Bachelor?s degree in Marketing, Communications, or another related field
- Proven work experience as a Marketing Officer, Events Officer or similar role
- Excellent copywriting skills
- Basic knowledge of SEO, keyword research, and Google Analytics
- Knowledge of marketing strategies
- Excellent communication skills
- Analytical and multitasking skills
- Customer/Market orientated
- Able to prioritize
- Able to maintain high-quality work while meeting tight deadlines
- Adaptable to change in routine
- Keen eye for details and design (Canva and Adobe Creative Suite)
- Works effectively in pressured situations
- Excellence in planning and execution
- Excellent listening, communication, interpersonal, and presentation skills
- Ability to contribute independently and as part of a team
- Advanced speaking and writing skills in English and local languages
Job Type: Full-time, four days a week | Location: San Jose | Language: English and Spanish (Portuguese is a plus)
Resumes sent via other means will not be considered. Please ensure resumes are in English.
Disclaimer: Resumes sent via other means will not be considered. Only shortlisted candidates will be contacted. Candidates invited to complete an assignment or interview will receive notification of the final decision.
